Late last night, I downloaded Seth Godin's
Tribes audiobook.
I was prepared for more of his uncommon insights into marketing and also to see what he had to say about social marketing, The Next Big Thing.
well, I was surprised.
not let down. surprised.
although, I can see where the complaints will come from.
this book doesn't weigh heavy on how to make money.
in fact, Godin reiterates numerous times that leading a tribe is not about money.
he goes so far, once, as to say that if you try to cash in on your tribe, you'll ruin it.
and I can just imagine how wonderfully that's going to go down with the marketing types who'll buy this book.
I was surprised.
this is not another marketing book. this is a book about leadership. one of the best I've come across, and leadership is a genre I follow quite closely.
(I even got Guiliani's post-9/11 tome, eh.)
over and over again, Godin says that we need leaders; leaders who will do the right thing.
he emphasises how each of us needs to connect--to each other, to a higher purpose.
he talks about the difference between faith and religion, how faith is what we believe, and religion is what we construct to try and nurture that belief.
and how religion can sometimes go awry, in that it may not
promote belief but rather
imprison it.
and how when you then challenge those concepts of religion, people get offended because they think you're challenging their faith.
an episode comes to mind, when I was preaching that the Bible does not forbid alcohol but rather intoxication.
that sermon was not well received.
how can we know that we believe in an eternal faith unless we're willing to put our religion to the test?
Godin surprised me with this one.
it's like the time I went to watch
Click, expecting another trashy, brashy Adam Sandler gagfest.
and found myself choking back embarrassing man-sized tears.
it's like the time I signed up for a preaching course to learn how to communicate better and found out what grace meant for the first time, despite being a lifetime Christian with most of that lifetime spent in a movement named after grace.
sometimes it's nice to sign up for one thing and get another.
are you looking for some inspiration?
Tribes the audiobook is available for free now on Audible.com. follow the promotional link from
Seth's blog post announcing the release of Tribes.
and if you're feeling generous, you can tip me by
buying the hard copy of Tribes from my Amazon link
.
This is one of the best books on leadership that I've read (actually, heard) in a long time.
and it's got some good points on marketing, too.