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Unsolicited Advice for Life, Work, Work/Life and Lifework

Seth Godin on How to Protect Your Freakin' Precious Ideas

I'm now officially trademarking thank-you™. From now on, whenever you use this word, please be sure to send me a royalty check.

If you create content, you need to read this. How to protect your ideas in a world that wants them to be free as in freedom and free as in beer.

Filed under  advice   content   copyright   creativity   ideas   intellectual property   marketing   patents   Seth Godin   wisdom  
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Posted 7 months ago

Market unto others as you would have others market unto you.

If it's not good enough for you as a consumer, why should it be good enough for you as a marketer?

Another pithy, truthful post by Seth Godin. The Golden Rule applied to marketers.

"Do unto others as you would have others do unto you," said Jesus. To sell something you wouldn't buy is cynical hypocrisy at its worst.

Many successful products began life as something their creators wanted to use for themselves. Like Mac. Like Posterous. Like Twitter.

A preacher once said that when he was alone in his study preparing his sermon, that's when he was with every person in his congregation. Maybe that applies to product creation as well?

Make something so awesome you'd use it yourself, then expose it to the world; and that's marketing.

It works (unless you're so fringe that people like you aren't numerous enough to support the product). Care to give it a shot?

Filed under  creativity   doing right   Golden Rule   Jesus   marketing   product creation   Seth Godin  
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Posted 10 months ago

Inspired to Lead: Surprised by a Social Marketing Book

Late last night, I downloaded Seth Godin's Tribes audiobook.
I was prepared for more of his uncommon insights into marketing and also to see what he had to say about social marketing, The Next Big Thing. well, I was surprised.

not let down. surprised.
although, I can see where the complaints will come from.

this book doesn't weigh heavy on how to make money.
in fact, Godin reiterates numerous times that leading a tribe is not about money.
he goes so far, once, as to say that if you try to cash in on your tribe, you'll ruin it.
and I can just imagine how wonderfully that's going to go down with the marketing types who'll buy this book.

I was surprised.
this is not another marketing book. this is a book about leadership. one of the best I've come across, and leadership is a genre I follow quite closely.
(I even got Guiliani's post-9/11 tome, eh.)

over and over again, Godin says that we need leaders; leaders who will do the right thing.
he emphasises how each of us needs to connect--to each other, to a higher purpose.
he talks about the difference between faith and religion, how faith is what we believe, and religion is what we construct to try and nurture that belief.
and how religion can sometimes go awry, in that it may not promote belief but rather imprison it.
and how when you then challenge those concepts of religion, people get offended because they think you're challenging their faith.

an episode comes to mind, when I was preaching that the Bible does not forbid alcohol but rather intoxication.
that sermon was not well received.
how can we know that we believe in an eternal faith unless we're willing to put our religion to the test?

Godin surprised me with this one.
it's like the time I went to watch Click, expecting another trashy, brashy Adam Sandler gagfest.
and found myself choking back embarrassing man-sized tears.

it's like the time I signed up for a preaching course to learn how to communicate better and found out what grace meant for the first time, despite being a lifetime Christian with most of that lifetime spent in a movement named after grace.

sometimes it's nice to sign up for one thing and get another.

are you looking for some inspiration?
Tribes the audiobook is available for free now on Audible.com. follow the promotional link from Seth's blog post announcing the release of Tribes.
and if you're feeling generous, you can tip me by buying the hard copy of Tribes from my Amazon link

.
This is one of the best books on leadership that I've read (actually, heard) in a long time.
and it's got some good points on marketing, too.
Filed under  books   leadership   marketing   recommended   reviews   Seth Godin   Tribes   wisdom  
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Posted 1 year ago