Writers are special people.
Writers are special people. I've said it before, and I'll say it again. Because it's true.
Writers are special people. I've said it before, and I'll say it again. Because it's true.
The secret isn't growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.
The other key is that we act like humans on our own site and social networking sites. We act like we're interacting with our friends, posting videos of our employees talking about their favorite bands. It's not all direct promotion; it's human.
A social media take on Ogilvy's, "The consumer isn't a moron; she is your wife."
The advice holds true all the time - speak as a person, to a person.
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The real value of Twitter et al is to keep the invisible lines of connection between us alive.
Cory Doctorow is a smart thinker. Sometimes opinionated, but then which thinker isn't?
I disagree with what he said about MySpace, though. It's just ugly. Because the "designers" don't know what they're doing. Like when Macintosh introduced the world to a dozen fonts and desktop publishing.
(Many people still don't know what they're doing - witness Comic Sans being used for anything but ugly comics.)
Also read Mike Elgan's piece on the twiviality of Twitter, and why it's good and right!
http://www.computerworld.com/s/article/9132104/In_defense_of_twiviality
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More people than ever will be living large parts of their lives online in 2010. Yet, those same people will also mingle, meet up, and congregate more often with other ‘warm bodies’ in the offline world.
In fact, social media and mobile communications are fueling a MASS MINGLING that defies virtually every cliché about diminished human interaction in our ‘online era’.
Social media is media. A medium is not a thing in itself but a means to a thing.
So why do people think that social networking would result in less relationships? People who get on the road are going to end up somewhere. It may not be where they thought; it might be a surprise. But all roads lead to destinations.
Social networking leads to socialising. Can you say, duh?
So, don't just sit there. Tweet something.
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In the face of continual abuses of power and injustices in the land, it's a cinch to become jaded and cynical. And to lash back and demand change.
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I remember when we would sit together. We would chat about everything, we would chat about nothing. You dressed lighter, then. Maybe the burdens on your shoulders were lighter too.
We understood each other well, you and me. The future was full of promise and everything seemed so right. And then everything changed. We hardly met, hardly saw each other. Hardly even knew each other anymore. You're dressed differently now. Where there was liberty, now there is armour. I'm dressed differently. Holes have started to appear. I guess what I want you to know is - It's 3 am, I'm having trouble sleeping and I don't count sheep.Comments [0]
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