A beautiful, beautiful tvc. Absolutely evocative shots cutting in one after another.
Then the last shot reveals that they're selling a MacBook knock-off.
It's not, of course. It's a Sony Vaio. I have great respect for Vaio. (On a related note, I think the Vaio logo rationale makes it one of the most amazing logos around.) If you were to put a gun to my head and yell, "Buy a Windows machine! Buy it! Buy it now!" I'd buy a Vaio. (Contrary to what you might have heard, I won't die for Apple.)
Why then did its designers see fit to take design cues from MacBook and MacBook Pro? It doesn't do justice to Vaio, to this tvc, to humanity, to the divinity of art.
Stop the insanity. Invent something new.
On the other hand, it is crazily difficult to improve on minimalist designs. (Perhaps that's the genius of Apple design.) But it's still possible to differentiate. Remember when all computers were beige boxes? Remember what Apple did with the juicy, fruity iMacs?
("Yum.")
They look gaudy in hindsight, but they *differentiated*. They *innovated*. They *created*.
Now, non-Apple designers, please, go do the same. It's been 11 years since the iMac, after all.
...
A similar rant on HP:
http://alphalim.me/pix-hp-confirms-it-i-scream-you-scream-we-all
