"You're Welcome." - Filed under 'Kevin Roberts'

Alpha Lim

Life is flux, but one thing I keep returning to is the Word. I play with words for fun and profit.

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PIX: Too-literal interpretations of Kevin Roberts' "lovemarks" concept.

I think these guys are trying too hard to apply Kevin Roberts' concept of "lovemarks" [http://en.wikipedia.org/wiki/Lovemark].

And "love" as a concept, BlackBerry? After Sony Ericsson's take on it? Really?

Just (don't) do it.

Click here to download:

PIX_Too-literal_interpretation.zip (96 KB)

Filed under advertising BlackBerry branding Kevin Roberts lovemarks marketing photos Saatchi & Saatchi Sony Ericsson

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Posted 8 months ago

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