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PIC: this brand is so ... contemporvant...

Filed under  branding   brands   English   funny   haha   language   lifework   logo   marketing   work  
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Posted 1 month ago

PIX: Too-literal interpretations of Kevin Roberts' "lovemarks" concept.

I think these guys are trying too hard to apply Kevin Roberts' concept of "lovemarks" [http://en.wikipedia.org/wiki/Lovemark]. 

And "love" as a concept, BlackBerry? After Sony Ericsson's take on it? Really? 

Just (don't) do it. 

   
Click here to download:
PIX_Too-literal_interpretation.zip (96 KB)

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Posted 8 months ago

The truth about the Coke & Pepsi logos

I'm a fan of Coke, but I'm a bigger fan of truth ;).

Filed under  advertising   branding   Coke   design   logo   marketing   Pepsi  
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Posted 8 months ago