Randall, baby. we’ve got a hit on our hands. We’ve got the smartphone equivalent of Meet the Beatles. It’s not like that album was the first rock album ever. It’s not like nobody ever made a band with some guitars and drums before. But it was radical. It was new. They took old forms and made them new. Same with us. We didn’t invent the smartphone or the PDA or the music player or the Web browser. We just made them better. We made them new. We changed the fucking world, Randall.
A beautiful, beautiful tvc. Absolutely evocative shots cutting in one after another.
Then the last shot reveals that they're selling a MacBook knock-off.
It's not, of course. It's a Sony Vaio. I have great respect for Vaio. (On a related note, I think the Vaio logo rationale makes it one of the most amazing logos around.) If you were to put a gun to my head and yell, "Buy a Windows machine! Buy it! Buy it now!" I'd buy a Vaio. (Contrary to what you might have heard, I won't die for Apple.)
Why then did its designers see fit to take design cues from MacBook and MacBook Pro? It doesn't do justice to Vaio, to this tvc, to humanity, to the divinity of art.
Stop the insanity. Invent something new.
On the other hand, it is crazily difficult to improve on minimalist designs. (Perhaps that's the genius of Apple design.) But it's still possible to differentiate. Remember when all computers were beige boxes? Remember what Apple did with the juicy, fruity iMacs?
("Yum.")
They look gaudy in hindsight, but they *differentiated*. They *innovated*. They *created*.
Now, non-Apple designers, please, go do the same. It's been 11 years since the iMac, after all.
3. It's 80% of iPhone 3G S functionality at 20% less cost (in Malaysia at least).
4. 8 GB is enough, really. I used to live with a 1 GB iPod shuffle.
You don't need your whole library with you all the time, if your
mothership computer is near.
5. It's all my stuff in the palm of my hand. Contacts, to-dos,
calendar, notes... Everything my trusty Visor Edge and, before it,
Palm III used to be, but more.
5.1. btw, the Palms were some of the most confusingly named products
ever. "Do you have a palm?" "Could you please pass me my palm?" "I
just bought a palm tree and it's great!" Note to marketers: The ear
can't hear capitalisation.
6. Like most of Apple's stuff, it just works. It works so well you
don't have to work it; you just work your work (and play your play).
6.1. Before anyone yells "fanboy", let me remind all marketers and
artists to be mindful: it's not easy to create things people love.
There are too many products and services that people just tolerate.
Many things are just a preference. When people fall in love, that's
news. That demands respect and study.
6.1.1. And it's not always high ticket, elitist stuff. If only it were
that simple. I fell in love, for example, with my wife's subcompact
Kancil. I fell in love with the first generation iPod shuffle. I
didn't expect either to happen.
6.1.2. But it happens, just as love between two unlikely people happens. And it's a mystery marketers and artists would be wise to
pursue.
For two years I have been without a handheld computer, believing that my trusty Nokia 6300 with it's WAP and Java would suffice. It didn't.
After two years since I retired my beautiful Handspring Visor Edge, I have come to realise that nothing beats having ALL your data at hand, in searchable, randomly accessible form.
Pen and paper are awesome for right-brain stuff, but for your data, nothing beats a computer in your hand.
With the cloud and an awesome browser, Nokia could have been the leader, as Scoble pointed out. Alas for Nokia. Alas for Palm.
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