"You're Welcome." - Filed under 'advertising'

March 12, 2010

SURVEY: Mothers, would you get a remodelled German sex doll for your daughter?

Over the course of six months, an advertising guru named Ernest Dichter studied the responses of girls and their mothers to Barbie. From his extensive research, Dichter concluded that instead of attempting to mitigate Barbie's mature qualities, Mattel should emphasize them. Since Barbie was well-dressed and attractive, mothers ought to consider her a tool for teaching their daughters about the importance of appearance and femininity. While some women would later take Barbie to task for imparting such lessons, the advertising tactic worked in the 1960s.

via history.howstuffworks.com

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Filed under // advertising advice Barbie girls marketing parenting women

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January 8, 2010

At 60 miles an hour the loudest noise in this Rolls-Royce comes from a whinging marketer.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

via en.wikiquote.org

That's the headline of one of David Ogilvy's most memorable, successful ads.
You know what most carmakers would have said?

"Wah, how can you say my car got noise, one? Cannot, cannot. Go and change."

Ordinary human beings *know* that cars make noise. Even a Rolls-Royce.
Only marketers with their heads in the sand would try and deny what everybody knows.
Acknowledge it, move on. Sell stuff.

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Filed under // advertising advice copywriting David Ogilvy get out of the way Rolls-Royce wisdom

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December 22, 2009

"TM Unveils Strategy Behind Everyone Connects Campaign!"

In addition, Universal McCann also proposed another creative idea for TM to organize online banner concerts; a first in Malaysia and second in the world after Belgium.

via adoimagazine.com

So, who says they don't give credit? ;).

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Filed under // advertising Everyone Connects marketing meh social media TM

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December 13, 2009

Bad times? Cut your marketing budget and get worse times.

The results showed that B2B firms that maintained or increased their advertising during the 1981-1982 recession averaged significantly higher sales growth—both during the recession and for three years following—than those that eliminated or decreased advertising. By 1985, sales for companies that were aggressive recession advertisers had risen 256 percent over companies that did not maintain their advertising (“US Recession”, McGraw-Hill, 1988).

via brandchannel.com

"Fear" is not a viable strategy.

You need faith, wisdom, courage.

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Filed under // advertising advice budgets fear marketing statistics truth wisdom

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November 23, 2009

Making the Rounds: "66 truly great minimalist ads"

via creativebits.org

When you think about visual communications that have stood the test of time, what comes to mind? Flags? Signs? Gestures?

They are all minimal.

If a picture is worth a thousand words, here are approximately 66,000 words that entertain, inspire, influence.

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Filed under // advertising clarity communications focus marketing minimalism minimalist print ads

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November 23, 2009

Would you create a dedicated TV channel for a TV commercial? #socialmedia

via unmissable.com

BLUE: Brand Websites
RED: Social Networks

What does this mean? Websites are media. In TV language, Facebook and Twitter are like huge networks with thousands of channels featuring hundreds of programmes tailor-made by people who share your interests.

Brand websites are like individual channels sponsored by one advertiser broadcasting a programme you may or may not like. (In other words, take it or leave it.)

On a social network, you create the content together with your like-minded social circle. You cook what you like to eat.

On a brand website, you eat what they serve. If you don't like it, you don't go there. If your tastes change, you leave.

No one would create a new TV channel just to broadcast a new TV commercial. Why create a new website?

That's an extreme example and brand websites have their place, but the (logical) trend is a shift toward social media. Because people always gravitate toward more freedom of choice, not less.

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Filed under // advertising Facebook marketing social media trends Twitter

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November 23, 2009

Social Media: Costly Conversations Over Cheap Channels #socialmedia

The tech tools are cheap. What's expensive: education, roles, processes and agency costs. Getting a department ready for an entirely new way of conducting marketing takes patience--and resources.

via forbes.com

Nothing's more costly than changing minds. Because we're so attached to our minds.

But when the landscape changes, the map better change, too. It's not an ideological issue; it's a pragmatic issue.

Marketing has evolved. The golden era of advertising is long gone. The customer isn't an idiot and she isn't your wife. The customer is everyone.

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Filed under // advertising change many-to-many marketing metanoia paradigm shifts social media

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November 18, 2009

VIDS: 2 videos on #socialmedia unearthed by my research bunny.

I was talking about social media and Adeline (my wife & research bunny) unearthed a couple of things about social media. Here's a nice, friendly intro by commoncraft.com. They did Google Docs' instructional viral videos. You know, the ones Maxis, uh, "borrowed" from to advertise their mobile internet offerings.

via youtube.com

Then there's this video created for "shock and awe". Frankly, the numbers will shock and awe you enough. The dizzying cutscenes and excited soundtrack are just icing on the cake (a little too-sweet icing, imo).