The tech tools are cheap. What's expensive: education, roles, processes and agency costs. Getting a department ready for an entirely new way of conducting marketing takes patience--and resources.
via forbes.com
Nothing's more costly than changing minds. Because we're so attached to our minds.
But when the landscape changes, the map better change, too. It's not an ideological issue; it's a pragmatic issue.
Marketing has evolved. The golden era of advertising is long gone. The customer isn't an idiot and she isn't your wife. The customer is everyone.
