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iDon't feel inspired by the Droid teaser TVC #iPhone #antiPhone

The Motorola Droid teaser. The tired "stack up our features against Apple's features and you'll see that we give you more bang for your buck" argument. Meh. Do you think that works? Do you think people buy Apple products because they're more bangy for bucky? 

- People buy Apple because Apple inspires. That's the top of the line. 
- And their stuff are awesome. That's the bottom line. 
- Price comes somewhere in the middle. 

Not to say Droid won't be great. It might. I'm expecting great things from Android. 

tvc Critique 

btw, did you notice how the music is light and happy a la Apple when they're stating all the "iDon't" statements? And then, when they cut to the distressed Droid titles, the soundtrack takes on an ominous Megatron-is-creeping-up-on-you tone. Attack ads tend to "advertise your fears" even more than regular "buy me - I'm cheaper and better" ads. Don't you think? 
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Posted 8 months ago
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